Privacy Policy
Luna ("Luna," "we," "us," or "our") respects your privacy and is committed to protecting the personal information we collect and process.
This Privacy Policy explains how Luna collects, uses, stores, protects, and discloses personal information when you use our website, services, AI-powered systems, and related products.
By using our services, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Luna is an AI-powered lead-reactivation service for local trade businesses, using AI-driven voice, SMS, and email outreach to re-engage dormant leads on our customers' behalf.
Address: Canada, Quebec
Country: Canada
Website: luna.co.im
Privacy Contact: nathan@luna.co.im
For privacy-related questions, requests, or concerns, please contact us at nathan@luna.co.im.
2. Information We Collect
Depending on how you interact with Luna, we may collect the following categories of information.
Information You Provide
We may collect information that you voluntarily provide to us, including:
- Name and contact information
- Email address
- Phone number
- Account information
- User inputs and prompts
- Information submitted through our AI systems
- Conversations and communications with our AI systems
- Information provided when requesting customer support
- Payment and billing information
- Other information you voluntarily provide to us
AI Conversations and User Inputs
When you interact with an Luna-powered systems, we may collect and process the information contained in your interactions, including prompts, questions, responses, conversations, and other user inputs.
This information may be processed to provide our services, maintain and improve our systems, provide customer support, maintain security, and comply with legal obligations.
You should avoid submitting highly sensitive personal information through our services unless it is necessary for the service you are using.
3. How We Use Personal Information
We may use personal information for the following purposes:
- Providing and operating our services
- Providing AI automation services
- Processing and responding to user requests
- Providing customer support
- Maintaining and improving our AI-powered systems
- Improving the quality and performance of our services
- Communicating with customers
- Sending marketing communications where permitted
- Processing payments and billing
- Detecting, preventing, and addressing security issues
- Preventing fraud, abuse, or unauthorized access
- Complying with applicable laws and legal obligations
- Enforcing our agreements and protecting our legal rights
We will not use personal information for purposes that are incompatible with the purposes described in this Privacy Policy without providing appropriate notice or obtaining consent where required by applicable law.
4. AI and Model Improvement
Luna may use certain user inputs and conversations to improve the performance, reliability, and quality of our AI-powered services.
Where applicable, information may be processed by third-party AI providers that we use to operate our services.
We do not represent that all information submitted to our AI systems will automatically be anonymized unless we specifically state otherwise.
You should therefore avoid submitting sensitive personal information that is not necessary for the service.
Third-Party AI Providers
Luna uses third-party technology providers, which may include OpenAI, to provide and operate certain AI functionality.
These providers may process information submitted through our services in accordance with their own terms, policies, and contractual obligations.
The privacy practices of third-party providers are separate from Luna's privacy practices.
5. Third-Party Service Providers
We may use third-party service providers to help us operate our business and provide our services.
These providers may include:
- GoHighLevel: CRM, automation, communication, and related business services
- OpenAI: AI and machine-learning services
- Twilio: communications and messaging services
- Meta Platforms: advertising delivery and conversion measurement
- Payment-processing providers
- Hosting and infrastructure providers
- Other technology providers necessary to operate our services
Third-party providers may process personal information on our behalf when necessary to provide their services.
We take reasonable steps to work with service providers that maintain appropriate safeguards for personal information.
6. Payment Information
If you purchase services from Luna, payment information may be collected and processed through third-party payment processors.
Luna may not directly store complete payment card information when payment processing is handled by a third-party payment provider.
Payment providers may process your information according to their own privacy policies and terms.
7. Marketing Communications
We may use your contact information to communicate with you about our services, offers, updates, and other business-related information where permitted by applicable law.
You may opt out of marketing communications at any time.
You can request to stop receiving marketing communications by contacting: nathan@luna.co.im
You may also use an unsubscribe mechanism included in a marketing email or other communication where available.
Opting out of marketing communications does not necessarily prevent us from sending important service-related, transactional, security, or legal communications.
7a. Outreach Sent on Behalf of Our Customers
When a business engages Luna, we use their existing CRM leads to send AI-driven calls, texts, and emails on that business's behalf.
Anyone contacted this way can opt out of further outreach at any time, including by replying STOP to a text or requesting removal by email; we honor these requests across all future outreach for that lead.
The business that engages Luna is responsible for ensuring it has an appropriate legal basis and consent to have Luna contact its leads, in compliance with applicable telemarketing and anti-spam laws (such as the TCPA in the United States or CASL in Canada).
8. Data Retention
We generally retain personal information for as long as your account remains active or as long as necessary to provide our services.
When you delete your account, we will take reasonable steps to delete or de-identify personal information associated with your account, subject to:
- Legal or regulatory requirements;
- Legitimate security or fraud-prevention requirements;
- Dispute resolution;
- Enforcement of agreements;
- Backup systems and technical limitations; or
- Other circumstances where retention is legally permitted or required.
Where information is required to be retained, we will retain it only for as long as reasonably necessary for the applicable purpose.
9. Data Security
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.
These measures may include encryption and access controls designed to protect information.
However, no method of transmitting or storing information electronically is completely secure. Therefore, we cannot guarantee that personal information will always be completely secure.
If we become aware of a privacy or security incident affecting personal information, we will take appropriate steps to investigate, contain, and respond to the incident and provide notices where required by applicable law.
10. Disclosure of Personal Information
We do not sell personal information.
We may disclose personal information when reasonably necessary to:
- Provide our services;
- Work with service providers and technology partners;
- Process payments;
- Provide AI functionality;
- Provide customer support;
- Maintain security;
- Prevent fraud or abuse;
- Comply with legal obligations;
- Respond to lawful requests from authorities;
- Protect our rights, property, or safety; or
- Complete a business transaction such as a merger, acquisition, financing, or sale of assets.
We require service providers to handle personal information appropriately and only for legitimate business purposes.
11. International Processing
Although Luna is based in Canada, some of our third-party service providers may store or process information in other countries, including the United States.
For example, certain AI, communications, hosting, CRM, or technology providers may process information outside Canada.
When personal information is transferred internationally, it may be subject to the laws of the jurisdiction in which it is processed.
By using our services, you acknowledge that your information may be processed in jurisdictions outside Canada, subject to applicable privacy requirements.
12. Your Privacy Rights
Depending on where you live and which privacy laws apply to you, you may have rights regarding your personal information.
These may include the right to:
- Request access to personal information we hold about you;
- Request correction of inaccurate information;
- Request deletion of personal information;
- Withdraw consent where processing is based on consent;
- Opt out of marketing communications;
- Ask questions about how your information is collected or used; and
- Make a privacy complaint.
To exercise a privacy right, contact: nathan@luna.co.im
We may need to verify your identity before completing certain requests in order to protect your information.
Some requests may be subject to legal limitations or exceptions.
13. Canadian Privacy Rights
Luna is committed to handling personal information in accordance with applicable Canadian privacy laws.
Where applicable, we seek to follow principles relating to accountability, identifying purposes, meaningful consent, limiting collection, limiting use and disclosure, retention, safeguards, openness, access, and the ability to challenge our privacy practices.
If you have a concern about our handling of your personal information, please contact us first at: nathan@luna.co.im
If your concern cannot be resolved, you may have the right to contact the privacy regulator applicable to your jurisdiction.
14. European Privacy Rights
If you are located in the European Economic Area, United Kingdom, or another jurisdiction where the GDPR or similar privacy legislation applies, you may have additional rights.
Depending on the circumstances, these may include:
- The right to access your personal information;
- The right to correct inaccurate information;
- The right to request deletion;
- The right to restrict processing;
- The right to object to certain processing;
- The right to data portability;
- The right to withdraw consent;
- The right to lodge a complaint with a relevant supervisory authority.
Where GDPR applies, we will process personal information on an appropriate legal basis, such as consent, performance of a contract, compliance with legal obligations, or legitimate interests, as applicable.
15. California Privacy Rights
If California privacy legislation applies to Luna and you are a California resident, you may have additional privacy rights.
Depending on the circumstances and applicable thresholds, these may include rights to:
- Know what personal information is collected;
- Request access to personal information;
- Request deletion;
- Request correction;
- Opt out of the sale or sharing of personal information;
- Limit certain uses of sensitive personal information; and
- Receive equal treatment for exercising applicable privacy rights.
Luna does not sell personal information.
To submit a California privacy request, contact: nathan@luna.co.im
We may take reasonable steps to verify requests before providing or deleting information.
16. Cookies and Similar Technologies
Our website or services may use cookies and similar technologies to operate the website, maintain functionality, understand usage, improve services, and support marketing activities.
The specific cookies and technologies used may change over time as our website and services develop.
Where required by applicable law, we will provide appropriate notice and obtain consent for non-essential cookies or similar technologies.
Meta Pixel
Our website uses the Meta Pixel, an analytics and advertising tool provided by Meta Platforms, Inc. The Meta Pixel places cookies and similar identifiers in your browser and sends information to Meta about your visit.
The information shared with Meta may include the pages you view on our site, actions you take such as clicking a booking link or submitting our audit request form, your IP address, your browser and device details, and Meta identifiers associated with your browser.
We use the Meta Pixel to measure the performance of our advertising, to understand which campaigns lead to enquiries, and to show relevant ads to people who have visited our website. Meta processes this information under its own privacy practices, which are separate from Luna's.
You can limit this tracking by adjusting your ad preferences in your Meta account settings, by using your browser's cookie controls or tracking protection, or by using an ad or tracker blocking extension. Blocking the Meta Pixel does not affect your ability to use our website or to book a call with us.
17. Children's Privacy
Our services are not intended for children.
We do not knowingly collect personal information from children where prohibited by applicable law.
If you believe that a child has provided personal information to us, please contact us at: nathan@luna.co.im
We will take reasonable steps to investigate and delete the information where appropriate.
18. Automated Decision-Making
Our AI systems may generate automated responses, recommendations, or other outputs.
Unless specifically stated otherwise, Luna does not intend its AI services to make legally significant decisions about individuals without appropriate human oversight.
AI-generated outputs may be inaccurate, incomplete, or inappropriate. Users should independently review important AI-generated information before relying on it.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
Where required by applicable law, we will provide additional notice or obtain consent for material changes.
20. Contact Us
If you have questions, concerns, requests, or complaints regarding this Privacy Policy or Luna's privacy practices, please contact:
We will make reasonable efforts to review and respond to privacy inquiries in a timely manner.